Thrifty Libra is an online eBay Store with hundreds of visits every day. The challenge was to create a consistent branding guide that aligned with the name of the online store. With this branding guide, I needed to design practical deliverables that are easy to apply to multiple media platforms. 

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Starting with a mood board and condensing my ideas was extremely helpful in narrowing down color palettes and elements. Libra is traditionally known as a celestial sign that inspired the star imagery and color palette in this project. Combining this with the more descriptive word for the business, "thrifting," proved to be a fun combination of elements, imagery, and colors. The fonts used are an interesting fusion of fun/whimsy and business/practical. These fonts in combination balance out and prove to be eye-catching match to the overall mood of the shop. 

Dates: Fall 2025

Location: Minnesota

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